International exhibitions for the first time help western furniture "go out"

The rise of the western furniture industry attracts attention. The 17th China International Furniture Fair (Furniture China), which will be held in Shanghai from September 14th to 17th, is one of the world's three major furniture fairs. The exhibition gathers from 150 countries and regions every year. More than 2,000 exhibitors and nearly 100,000 spectators. In recent years, with the increase of domestic purchasing power, the rise of the furniture industry in the west, especially in Sichuan, the organizers of the exhibition began to take western China as an important direction for future market expansion. It is hoped that the international platform of the exhibition will lead the western furniture enterprises to the whole country and go abroad. The power of the West; and the vast market in the west, for many domestic and foreign furniture brands, it is still urgent to develop a promising virgin land. Sichuan furniture manufacturing industry squeezed into the country's top three Bohua International Exhibition executive director Mr. Wang Mingliang said that according to the Sichuan Furniture Industry Chamber of Commerce data, after 30 years of rising and leaping development, Sichuan furniture industry from scratch, from small to large, At present, it has become the third largest production base of Chinese furniture and the fourth largest circulation base of Chinese furniture. By the end of 2010, there were more than 4,800 furniture enterprises in Sichuan, including more than 1,900 large-scale manufacturing enterprises, more than 20 enterprises with an annual output value of over 1 billion yuan, and the top three Chinese-style panel furniture in Sichuan, the first of which was the first friend. The private annual output value has exceeded 5 billion yuan for many years. In 2009, Sichuan furniture achieved a total output value of 44.1 billion yuan in the industry under the severe global financial crisis, which was 40% higher than that in 2008, surpassing the national average growth rate twice. In 2010, China's furniture industry experienced the financial crisis. In the year when the industry was generally restored, the total industrial output value of the Chinese furniture industry reached 870 billion yuan, a year-on-year increase of 19.18%. Among them, Sichuan Furniture contributed a breakthrough value of 50 billion yuan, with an average growth rate of 22%. According to the statistics of China International Furniture Fair, the exhibitors of the exhibition are mainly concentrated in the developed coastal areas. Only a few well-known brands in the inland areas have signed up for the exhibition, and they have not formed a scale. However, due to the long distance and low awareness, they are from Sichuan. There are only a few hundred professional visitors in the western inland provinces such as Chongqing, Yunnan, and Tibet. The promotion is to hope that the furniture enterprises and distributors in the western inland provinces with the core of Sichuan Province can share the international platform of the furniture exhibition and push the western furniture industry to a higher level. Gong Li, Secretary General of the Sichuan Furniture Chamber of Commerce, “Made in China” furniture sales power has not diminished. The Chinese furniture enterprises, which have always been an export-oriented economy, have experienced the financial crisis, but their competitiveness in the international market has not diminished. According to the statistics of the General Administration of Customs of China, the cumulative export value of furniture and its parts from January to June 2011 was US$17.816 billion, an increase of 14% over the same period last year. Despite the adverse factors at home and abroad, the cumulative industrial sales value of the furniture industry in the first five months of this year was 143.744 billion yuan, an increase of 26.43% over the previous year. In 2010, the industrial enterprises above designated size in the furniture industry completed a total industrial output value of 448.765 billion yuan, an increase of 32.43% over the same period of last year. The total industrial output value of the whole industry was 870 billion yuan, a year-on-year increase of 19.18%. In the same year, the furniture industry exported a total of 33.724 billion US dollars, an increase of 29.95%. The 17th China International Furniture Fair-Chengdu Press Conference was launched for the first time in three places. The China International Furniture Fair was launched in Shanghai for the first time in 2011. Achieved a leap from 300,000 square meters to 600,000 square meters, and the number of exhibitors increased to 2,600. According to the 2010 post-show report, more than 60,000 spectators from 150 countries and regions visited the exhibition in four days. As of the end of July 2011, the pre-registration audience of the official website of the exhibition increased by 24.79% compared with the same period of last year. The number of pre-registered domestic visitors increased by 78.28% compared with last year, reflecting the huge growth potential of domestic purchasing power. In 2011, with the opening of the two new pavilions N5 and E7 at the Shanghai New International Expo Center, the permanent exhibition “World Expo Exhibition Hall” was put into the trade show. JSWB International Furniture Village hosted the National Furniture Fair, plus the first “ The Shanghai Design Week was held during the Shanghai Tourism Festival. After 18 years of development, the China International Furniture Fair entered the soaring stage and will present the brand name card to the world on behalf of the Chinese furniture industry in the golden autumn season. In addition, the summit forum jointly held by the media and the organizers on September 14 will focus on the furniture industry chain under the domestic regulation and domestic demand growth, and provide suggestions for Chinese furniture manufacturers to break through the domestic market. Speech by Zhong Yuhong, Deputy General Manager of Shanghai Bohua International Exhibition Co., Ltd. On September 14-17, Shanghai New International Expo Center will present soft furniture, modern furniture, European classical furniture, Chinese classical furniture, outdoor furniture, children's furniture, dining tables and chairs. , office furniture, commercial / public furniture, cabinet wardrobes and home accessories. In addition, this year's international brands have also added Belgium and Spain pavilions, the number of overseas brand exhibitors has increased to 150, exhibitors from Europe and Asia home design powers Italy, France, Japan, Malaysia, Indonesia and so on. The New International Expo Center and the Expo Exhibition Hall and Jisheng Weibang International Furniture Village will be connected to Line 2 via Metro Line 1 and have a free shuttle bus. International-Dada-Cabinet's first boutique design library highlights the national brand's original design museum with the theme of “Made in China to Chinese Originality” is one of the highlights of this international furniture fair. The “Original Design/Boutique Furniture” pavilion is located in W4 Hall of Shanghai New International Expo Center. Around 80 carefully selected companies will exhibit new styles of furniture during the exhibition, including Southeast Asian countries such as Canada, Malaysia and India. In addition to the design brands, about 87.5% of the exhibitors are from the main domestic furniture production bases, covering furniture, living room furniture, bedroom furniture, study furniture, dining room furniture, outdoor furniture, hotel furniture, public furniture, custom furniture and other categories of furniture. Product Series. It includes the latest product design concept of the leading domestic furniture brands, and presents a refreshing Chinese boutique design furniture for domestic and foreign audiences, helping Chinese furniture original forces to attract the attention of many professionals at home and abroad with the help of the exhibition platform. In addition, the four-year exhibition store linkage event will be combined with the Shanghai furniture brand independent store and the exhibitor's flagship store in Shanghai. As an integral part of the “Shanghai Design Week”, it will bring more business to the exhibitors during the exhibition. With the choice of communication, to promote the domestic sales of Chinese furniture brands. Upgrade of the furniture brand Stil furniture office furniture in the western region – focus on design and office environment. The 17th International Office Furniture Fair will be held in the E6 Pavilion of the New International Expo Center [Shanghai·Lexiang Office New Ecology· The special design of the design tide focuses on the five key words of “environmental protection, innovation, fashion, brand and lifestyle”, and launches including the new eco-office trend exhibition, the new eco-office summit forum, the new ecological office special publication, the exhibition store linkage, etc. 4 The big theme provides a more diversified and extensive cooperation and communication platform for China's new office furniture brands. The audience will see the top ten trends of the future office ecology in the new ecological office trend exhibition, such as the geometrical, simple, color, elegant, interesting, crystal, standing and working of the office environment. In the three-day summit forum, media, designers, domestic and foreign brand representatives and industry experts and scholars will interact with the audience on the future trend of the new office ecology and the direction of the industry. Original Design - China Wind Home Decoration Exhibition is an international exhibition area. Under the influence of the trend of soft clothing and the influence of China International Furniture Exhibition, the China International Home Furnishings Exhibition at the New International Expo Center in Shanghai is influential at home and abroad. Gradually improve. 2011 China International Home Furnishings Show special overseas zone, home furnishing manufacturers from the United States, Thailand, the Philippines, Singapore, Turkey and India will bring exotic home accessories, including home lighting, soft furnishings, glass products, Decorations, etc. Most notably, UMA arts, the largest home furnishing manufacturer, supplier and exporter in the United States, will also showcase the latest products including wall hangings, tablecloths, bedding and curtains. Most Chinese home furnishing manufacturers at the exhibition site focus on the domestic and overseas markets. The products launched are focused on the oriental style and elements, and are rich in national characteristics, which has become a beautiful landscape at the China International Furniture Fair. Concerned about the new round of cabinet revolution The revolution of the kitchen-bath revolution that was brought to the modern family in the late 1980s and early 1990s is still going on. People are more and more comfortable in the kitchen bath environment during the decoration process. high. China International Cabinet Exhibition is the first in China to introduce kitchen bath furniture products into the furniture exhibition, and strives to present a modern and comfortable kitchen, bathroom and bathroom development trend with professional cabinet design and customization for domestic and foreign audiences. Exhibitors will focus on the display of the whole kitchen and the whole bathroom, focusing on cabinet design and customization. The exhibits range from cabinets to cabinets to wardrobes. Exhibitors include the well-known domestic cabinet companies such as Europa and I. The cabinet forum co-sponsored by the organizer and Zhonghua Cabinet Network will be held at E5B1. Industry associations, exhibitors, designers, distributors and representatives of the upstream and downstream industry chain will be invited to discuss the development status of cabinet furniture. future. Zhu Changling, Chairman of China Furniture Association, answered the reporter's question. E-commerce brought new life to the exhibition as the official online business service platform of China International Furniture Fair. The furniture online ( domestic and foreign websites will be suppliers and buy before and after the exhibition. The home provides a more intimate service. All exhibitors have online exhibition halls in the online and Chinese furniture platform. Visitors can preview the exhibitors' products before the exhibition to make an appointment to visit, which greatly enhances the efficiency of exhibitions. In addition, the 3rd Furniture Online Buyers Purchasing Association will provide buyers and suppliers with pre-show matching and extended-time centralized negotiation services, effectively combining online and offline trade. As a professional vertical business B2B2C platform for furniture industry, Furniture Online currently has 3,500 quality online suppliers, 35,000 quality products online display, 50,000 registered buyers from 160 countries and regions, with a professional perspective and furniture exhibition for 18 years. Professional buyer resources to create a new online business model for customers. In addition to the B2B model, Furniture Online also uses the public network portal home channel to set up “furniture easy to buy”, providing furniture products and store shopping guide information directly to the mass consumers. The furniture products for the public include living room and dining room furniture, bedroom furniture, home accessories, bathroom and kitchen furniture, children's furniture, office furniture and other six categories, involving 350 furniture brands, 800 store information and 4,000 products online display Shopping guide. This year, with the establishment of Jisheng Weibang International Furniture Village, 150 new brands at home and abroad and store shopping guides will be added before the exhibition. About China International Furniture Fair: As the high-end furniture fair in the United States, the China International Furniture Fair, one of the world's three major furniture fairs after the Milan Furniture Fair in Italy, is held in Shanghai, China in September each year with more than 2,600 exhibitors. The opening ceremony will show you the most cost-effective exhibits in all major areas of the furniture industry, attracting 100,000 visitors from 150 countries and regions every year. The 17th National Furniture Exhibition, China International Office Furniture Exhibition, China International Home Furnishings Exhibition, China International Cabinet Exhibition, China International Furniture Production Equipment and Raw Materials Exhibition and China International Furniture Accessories will also be held in the same period. And material exhibitions. The 17th China International Furniture Fair 2011 will be held at the Shanghai New International Expo Center from September 14th to 17th. About the organizer: About China Furniture Association: It is a national industry organization voluntarily composed of enterprises, institutions, social organizations and individuals in the furniture industry and related industries in China, and is guided by the National Light Industry Federation. .

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